A complete paid advertising system for Homeomonk that brings qualified homeopathy doctors to your doorstep, pre-sells them on your 1-year intensive training, and books them on a call where you close. Here's exactly what you get:
This is what we're selling and at what price. The ladder goes from Rs. 4K (L1 Silver) to Rs. 1L (L3 Diamond - direct sell target).
1. Start homeopathy practice in 30 days (or extend training free)
2. Become results-giving doctor in 180 days (if spending 2 hrs/day) or full refund
3. Rs. 1L/month clinic revenue (L3 Diamond target)
Top 2 headlines selected via A/B testing [Hormozi - Category of One]. Both will be tested on Meta ads and LP.
“The Only Homeopathy Training Program in India That Combines 200 Hours of Clinical Training, Weekly 1:1 Mentorship With Dr. Raj, and a 180-Day Guarantee to Become a Result-Giving Doctor”
Why selected: This is the positioning we agreed on in the deepdrive call. It hits every competitive differentiator that NO competitor offers. It’s specific enough to own a category of one.
“If You’re a BHMS Doctor Who Can’t Prescribe With Confidence, Here’s Your Structured Path to Becoming a Result-Giving Homeopath in 180 Days”
Why selected: Directly addresses the #1 pain point. The “if you’re…” format makes the reader feel seen. Pain-first hook outperforms benefit-first for high-ticket offers [Hormozi - Value Equation].
Every stranger who clicks your ad goes through this journey:
| Step | Purpose | Conversion Rate Target |
|---|---|---|
| Ad Click | Get them to the video page | 2-5% CTR |
| VSL Watch | Prove the offer works (75% retention) | 40-60% watch rate |
| Lead Capture | Get email/phone for follow-up | 30-50% registration rate |
| Call Booking | Get them on the phone to close | 20-30% of registrants |
| Close | Turn the call into revenue | 15-20% of calls |
Most people don't buy on the first visit. We show them different messages based on what they did:
R1: Registered for VSL but didn't watch = "You started but didn't finish"
R2: Watched 25% of VSL = "Still with me? Here's where it gets good"
R3: Watched 75% of VSL = "You're almost done. Here's what happens next"
R4: Booked call but didn't show = "Let's reschedule"
R5: Visited page but no action = "Rs. 499 to get started - no risk"
16 total creatives (6 video + 10 image). Each targets a specific audience at a specific awareness stage.
| Creative Name | Hook (First 3 Seconds) | Audience | Length |
|---|---|---|---|
| Testimonial | "After 6 months with Dr. Raj, she earns Rs. 30K/month" | All stages | 30s |
| Problem | "I don't have confidence to prescribe homeopathy" | AS-1 (Problem Aware) | 60s |
| Credibility | "MD Homeopathy Gold Medalist - 10+ years teaching" | AS-1 (Problem Aware) | 60s |
| Process | "Here's exactly what happens in our 1-year program" | AS-2 (Solution Aware) | 90s |
| Objection | "Why this course when seminars are cheaper?" | AS-2/3 (Solution/Product) | 45s |
| Guarantee | "Start practice in 30 days or extend training free" | AS-3 (Product Aware) | 30s |
| Creative Name | Angle | Audience |
|---|---|---|
| Social Proof | "500+ six-figure earners" badge | All stages |
| Transformation | Carousel: Confused doctor to results-giving | AS-1/2 |
| Curriculum | "200 hours of clinical training" breakdown | AS-1 |
| Guarantee Badge | "30-day practice guarantee" visual | AS-3 |
| Formula Tease | "Potency formula that works" cropped preview | AS-1/2 |
| Cheap Course Kill | "Cheap courses = no mentorship" comparison | AS-1/2 |
| 2 Hours/day | "2 hours x 180 days = new career" commitment | AS-2/3 |
| Testimonial Quote | "Earning Rs. 30K/month after 6 months" standalone | AS-2/3 |
| Before/After | Clinic earnings: before vs after 6 months | AS-2/3 |
| Direct CTA | "Book your free strategy call today" | AS-3 |
| Campaign Type | Daily Budget | Monthly | % of Budget |
|---|---|---|---|
| Cold Traffic (new people) | Rs. 3,000 | Rs. 90,000 | 50% |
| Retargeting (warm leads) | Rs. 1,300 | Rs. 39,000 | 22% |
| Lookalike (your best prospects) | Rs. 1,700 | Rs. 51,000 | 28% |
Important: Ad budget is paid directly to Meta by you. TeachLoop AI does NOT fund any ad spend. We only recommend the optimal spend levels.
| Item | Purpose | Urgency |
|---|---|---|
| Pricing clarification | Confirm current pricing (intake says Rs. 1.2L, site shows Rs. 1.99L) | HIGH |
| Brand colors | Primary, secondary, accent colors for LP and ad design | HIGH |
| Real testimonials | Video testimonials with real students (replace lorem ipsum) | HIGH |
| HHF Homeopathy info | What this competitor offers (deep-dive needed) | MEDIUM |
| Sales closer availability | Who takes calls? You or assigned closer? Schedule? | MEDIUM |
| Booking tool | Calendly, GHL, or TeachLoop booking? Calendar link? | MEDIUM |
| YouTube stats | Subscriber count, top videos, upload frequency | LOW |
This plan is ready for your review. Once you approve, we move to Phase 3 (Creative Production).
This plan covers: Offer Stack, Funnel Flow, Creative Plan (16 ads), Budget (Rs. 6K/day), Timeline (6 weeks to live), and what we need from you.
Your revenue target of Rs. 5L/month within 60 days is achievable with this system. The market is wide open - zero competitor ads, proven offer, and a testimonial that converts.